Abylkassym Aibyn

Mobile app designer ✧ 8+ years in design ✧ ex Design Director 3 YoE

LinkedIn | Phone | Email

[email protected]

+77027099226

Almaty, KZ

About

👋 You can call me Aiba.
I design mobile products that don’t just work — they stay. In memory. In habits. In hearts.

The kind teams are proud of. The kind that improve metrics. The kind people want to use — again and again.

I combine product logic, visual precision, and business thinking. What’s the result?
Eyes — delighted.
Users — heard.
Experience — intuitive.
Business — happy.
Numbers — calculated.
Research — detective-grade.
Effect — wow.

My principles:
It works. It feels. It stays.
Not many. Just right.
Not almost. Only perfect.

Work Experience

Sr Product designer

Drivee

Jun 2024 - Present

Currently leading product design initiatives at Drivee, focusing on metric-driven improvements and scalable design solutions for mobile platforms.

  • Established a comprehensive metrics tree and hypothesis prioritization system, standardizing language across product, analytics, and design teams.
  • Enhanced the design system, accelerating workflow efficiency and improving UI scalability.
  • Drove a 40% increase in trips and 16% reactivation of drivers by optimizing a key feature in the test group.
  • Reduced driver wait time from 35 seconds to 0 through a complete redesign of the response flow.
  • Developed 10+ product concepts and hypotheses with projected impacts of +26% GMV and +10% AOV.

Design director

Akhter Studio

Oct 2021 - Jun 2024

Directed design operations at Akhter Studio, overseeing team rebuilding, project delivery, and client engagement for diverse industry projects.

  • Rebuilt and scaled the design team, decreasing delivery timelines and boosting productivity by 59% on one key project.
  • Streamlined project kickoffs with a 'Starter Kit' and centralized knowledge base in Notion, saving ~3 days per initiative and enhancing collaboration.
  • Recruited top talent by reviewing over 220 portfolios and shaped team culture through structured onboarding and achievement systems.
  • Implemented a skill matrix and growth framework, providing clear career progression paths and supporting growth through 1:1s and performance reviews.
  • Collaborated directly with clients on presales, scoping, and design vision, significantly increasing deal conversion rates.
  • Led hands-on design projects across EdTech, FinTech, HRtech, and backoffice sectors, maintaining high standards.

Product Designer

Froot.kz

Oct 2019 - Jun 2021

[e-com, e-grocery] Designed mobile and web products for Froot.kz, focusing on conversion, retention, and establishing a cross-platform design system.

UX/UI & Brand designer

Cyprus invest + Freelance

Apr 2019 - Oct 2019

Designed mobile and web interfaces for Cyprus Invest, enhancing brand confidence and sales clarity through UX/UI and brand design.

Product Designer & Communication Designer

Pillowz

May 2018 - Mar 2019

[Proptech] Designed mobile and web platforms for real estate rentals at Pillowz, focusing on improving UX and goal completion through A/B testing and focus groups.

Web Designer

Ayrosa +Freelance

Jun 2017 - May 2018

Designed conversion-focused websites for Ayrosa and various freelance clients.

Certificates

Head of Product Design

BBE

Jul 2024

Simulator for Learning Data-Driven Product Management

GoPractice

Apr 2020

Languages

English , Kazakh (Native) , Russian (Native)

Skills

Product Strategy & Management

  • Metrics Tree
  • Hypothesis Prioritization
  • A/B Testing
  • User Research
  • Product Roadmapping
  • Data-Driven Design
  • Business Acumen

Leadership & Team Development

  • Team Building
  • Design Team Leadership
  • Mentorship
  • Performance Management
  • Skill Matrix Development
  • Culture Shaping

Industry Knowledge

  • EdTech
  • FinTech
  • HRtech
  • E-commerce
  • Proptech
  • E-grocery
  • Ride-hailing

Product Design

  • Mobile app design
  • UI/UX Design
  • Design Systems
  • Brand Design